"Ten years ago, Associated Press (AP) was a 'collection of different companies . 'teams were paper and online different units, and video production team worked in a separate building in London. In addition, its international offices had different logos and organizational cultures. After this story, the AP decided to become a multimedia digital platform, under the motto 'a name, logo and history'. "This is an excerpt from a lengthy interview published by The Editors Weblog to Tom Kent, the editor of the "former agency" (now multimedia production center), which emphasizes the importance of organizational change that are taking place with the integration of newsrooms. The editor describes the strategies adopted, explains the changes in the editorial process and provides details about the convergence of platforms.
Some issues that attract attention :
- key is to explain to all the staff of half what is happening in the online world, why it is happening and how this affects their daily work. Key is to convince the team that the world media is an opportunity for quality journalism, not a threat.
- Given these changes in everyday life and consumption of content and the change in work processes, goals are set to meet the changing habits of readers and diversify skills. This does not mean being an expert on every issue, but take into account the potential of publishing on multiple platforms. For example, before a plane crash, a graphic journalist may not be able to capture photos or videos, but to guide teams of computer graphics and multimedia production with their research needs in the scene.
- The essays were divided into older platforms, not on content. In the past, the stories were dominated by the text, with the inclusion of ancillary elements such as photography, and this was the result of completely separate processes in their pregnancy. Now, all editorial are in the way of grouping your staff for stories and themes. And readers also expect an integrated presentation .-
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